QUOTA SAMPLING
What is quota sampling? Quota sampling is defined as a non-probability sampling method in which researchers create a sample involving individuals that represent a population. Researchers choose these individuals according to specific traits or qualities. Types of quota sampling: Quota sampling can be of two kinds – controlled quota sampling and uncontrolled quota sampling. Here’s what they mean: controlled quota sampling: Controlled quota sampling imposes restrictions on the researcher’s choice of samples. Here, the researcher is limited to the selection of samples. Uncontrolled quota sampling Uncontrolled quota sampling does not impose any restrictions on the researcher’s choice of samples. Here, the researcher chooses sample members at will. Characteristics of quota sampling: Here are the top ten characteristics of quota sampling Aims to get the best representation of respondents in the final sample. Quotas replicate the population of interest in a real sense. The estimat
